Hey government communicators… If we don’t change things, we’re doomed
Communicators, we have a problem. And most of it is our own doing. While we spend hours, days, weeks and months crafting stories for our internal and external audiences, we have failed to sell our...
View Article#61 Kim Moeller on how to use content for change management
Kim Moeller is an Executive Director of Synergy Group Australia, where he specialises in change management. Kim Moeller previously worked as Associate Director for KPMG Australia and Consulting...
View Article#62 Director-General David Fricker on the value of information
David Fricker is the Director-General of the National Archives of Australia (NAA). David Fricker began his career at the Australian Customs Service before moving to the private sector. David worked on...
View Article#63 Case study: content marketing with local government in Melbourne
Scott Alexander is the Digital and Content Marketing Lead at the City of Boroondara in Melbourne, Australia, a local government with a population of over 170,000 residents. Scott Alexander manages a...
View Article#64 Why Design Thinking is changing government
This is a style of episode we’ve never done before. In this episode, David Pembroke interviews two people who are doing amazing work in government. Anne-Louise Clark is the Head of Organisational...
View Article#65 Washington, DC transparent with negative public feedback
Every year I go to Content Marketing World in Cleveland, Ohio in the U.S.. This year we are sponsoring a session on content marketing in government and the public sector. If you are thinking of...
View Article#66 The best practices of survey research with Jon Cohen
Jon Cohen is the Vice President of Survey Research at SurveyMonkey. Jon Cohen has a long history of experience in surveys and research. Jon was the Associate Survey Director of the Public Policy...
View Article#67 How to influence the majority of shared conversation with Bob Pearson
Bob Pearson is the President of the W2O Group, a group of 3 marketing and communications companies. Prior to working at the W2O Group, Bob Pearson was the Vice President of Communities and Conversation...
View Article#68 The content marketing methodology with Dave Polglase
You recently told us you wanted us to interview some of our staff. Here is our most loyal staff member. Dave Polglase is the Head of Consulting at contentgroup. Dave Polglase recently celebrated his 10...
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Opening remarks to The Case for Content
As part of the Australian Federal Government’s Innovation month, contentgroup held the ‘The Case for Content’ event last Friday (July 22), at the College of Business and Economics at the Australian...
View Article#69 The power of communications in local government with Catherine Staite
Catherine Staite is Director of the Institute of Local Government Studies (INLOGOV) at the University of Birmingham in England. Catherine leads her university department to bridge the gap between local...
View Article#70 Assistant Secretary Kim Ulrick on finding content gems
Kim Ulrick is the Assistant Secretary of Digital Communications for the Department of Communications and the Arts. She has extensive experience in the public sector. Kim Ulrick was the Assistant...
View Article#71 Assistant Secretary Trish Johnston on the perfect storm for communications
Trish Johnston is the Assistant Secretary, Communications Branch at the Department of the Prime Minister and Cabinet (PM&C). For over two decades Trish Johnston worked on some of the government’s...
View Article#72 Hank Jongen on Centrelink’s massive social media programme
Hank Jongen is the General Manager, Departmental Spokesperson for the Australian Federal Government’s Department of Human Services (DHS). As the primary spokesperson for DHS, Hank Jongen regularly...
View Article#73 Joanne Painter on the 3 most important trends in communications
Joanne Painter is the Founder and Managing Director of icon.pr, a communications consultancy based in Melbourne, Australia. Joanne Painter has led her team for over 15 years on a range of projects in...
View Article#74 Jenny Muir from the Public Relations Institute of Australia
Jenny Muir is the General Manager of Primary Communication, an Australian strategic communications agency. Jenny Muir leads the campaign advocacy, government and stakeholder relations team. Throughout...
View Article#75 Special episode: Explaining is winning
This is a special episode. InTransition’s host, David Pembroke, recently spoke at the Australian Marketing Institute’s Public Sector Marketing Communications Summit. The summit brought together some of...
View Article#76 Should we change the name ‘content marketing’? with Martin Schipany
Martin Schipany is a friend of contentgroup and the podcast. Martin presented with contentgroup at Content Marketing World’s Government and Public Sector Industry Lab 2016. Martin Schipany is the head...
View Article#77 Libby Coy on the importance of visual content
Libby Coy was contentgroup’s Graphic Designer for over two years. Libby designed brands, logos, infographics, and reports for many of our public sector clients, including the Department of Foreign...
View Article#78 Sean Worth on how to show your value
Sean Worth is an Executive Director of Synergy Group Australia. Sean Worth specialises in benefits-led transformation and performance improvement for government. He was previously Director of Advisory...
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