contentgroup welcomes innovative UC Journalism program
contentgroup has welcomed the announcement from the University of Canberra that they will introduce a Bachelor of Journalism degree majoring in Content Marketing in the 2016 academic year. David...
View ArticleTop 12 InTransition podcast transcripts
“InTransition” is the only podcast in the world dedicated to the practice of content marketing in the public sector. Download the Ebook and learn valuable insights. It’s the ideal read for the holiday...
View ArticleAnd the content marketing journey continues…
To be the world’s leading public sector content marketing agency by 2020! It's a a big ambition and a bold vision we have the talent, strategy, skills, collaborators, resources, attitude and location...
View ArticleContent Marketing Q&A
Check out the first video in our new series "Content Marketing Q&A". David Pembroke explains how you produce content with limited production capacity.
View ArticleContent Marketing Q&A #3
This week, contentgroup CEO David Pembroke answers your questions about minimising cost while maximising output when you are on a budget.
View ArticleContent Marketing Q&A #4
This week, CEO David Pembroke answers your question about discovering your audience. How do you identify your audience?
View ArticleContent Marketing Q&A #5
This week, CEO David Pembroke answers your question about personas. How many personas should you develop? Watch now to find out.
View ArticleWhy Government and public sector leaders should invite Tom Burton in for a...
Recently Tom Burton spoke at DrupalGov in Canberra about the challenges and opportunities of the digital transformation for government and public sector organisations. Here are the revolutionary points...
View ArticleQ&A #6: How often should I publish?
This week in our minute-long Q&A series, David Pembroke answers your question about publishing. How often should you publish?
View ArticleQ&A #7: How do you re-use content?
This week in our minute-long Q&A series, David Pembroke answers your question about repurposing. How do you repurpose content? How do you re-use content? Watch now to find out.
View ArticleQ&A #8: How do you get management buy-in for content marketing?
One the most challenging aspects of adopting content marketing is getting the leadership on board. How do you convince the upper management to adopt content marketing?
View ArticleQ&A #9: How often should you measure and evaluate?
Measurement and evaluation of campaigns are one of the most important parts of the marketing process. How often should you measure and evaluate your marketing campaigns?
View ArticleQ&A #10: Why aren’t your visitors interacting with your website?
This week David answers a question that he often gets. "People are visiting my website but they are not interacting. What should I do?"
View ArticleQ&A #11: How do you deal with criticism?
Many people are hurt by criticism. Negative feedback is inevitable in content marketing. What do you deal with criticism?
View ArticleQ&A #12: Do multiple campaigns need multiple strategies?
Government departments and large organisations run multiple campaigns at the same time. How does this change your communication strategy? Do multiple campaigns need multiple strategies?
View ArticleHey government communicators… If we don’t change things, we’re doomed
Communicators, we have a problem. And most of it is our own doing. While we spend hours, days, weeks and months crafting stories for our internal and external audiences, we have failed to sell our...
View ArticleOpening remarks to The Case for Content
As part of the Australian Federal Government’s Innovation month, contentgroup held the ‘The Case for Content’ event last Friday (July 22), at the College of Business and Economics at the Australian...
View ArticleGovernment-citizen communication at a crossroads
Content Communication - Helping government strengthen communities’ and improve the well-being of citizens through effective content communication. Content communication is an agile, science based...
View ArticleANU Research Project
Through the Innovation Connections Programme of the Australian Government’s Department of Industry, Innovation and Sciences, contentgroup will work with the Australian National University to develop...
View ArticleTwo ears, one mouth: How taking an Asian perspective will improve your...
It felt like a lifetime, but when I checked the progress of our journey to Bali on my screen, we still hadn’t crossed the Australian border near Darwin. “Australia is such a big country”, I thought to...
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